ChairFill stores every patient record in Frankfurt, inside the EU, under a signed Data Processing Agreement — so there is no third-country transfer for a practice to assess. Alongside that: better visibility on Google, replies to patients after the practice closes, and fewer empty slots in the book.
Ireland is a small market with unusually mobile patients. Three things shape how a practice fills its book here, and they are not the same as in the UK.
The medical card scheme (DTSS) and the PRSI dental benefit cover a defined set of treatments, but the majority of adult treatment in Ireland is paid for by the patient. A patient choosing with their own money behaves like a consumer: they compare, they read reviews, and they do not wait long for a reply.
"Dentist near me" and "emergency dentist Dublin" resolve into the Google map pack long before anyone reaches a practice website. If a practice is not in the top handful of that map, its website design is not the problem — its Google Business Profile is.
Toothache does not respect opening hours. A practice that answers on Monday morning is competing against one that answered at 21:40 on Saturday. This is the single most common way a new Irish patient is lost, and it is invisible in the appointment book because the enquiry never became a record.
Categories, services, opening hours, photos, posts and Q&A kept current, with a daily record of where the practice ranks for the searches that matter in its own town — not a national average.
Enquiries from WhatsApp, Instagram and the practice website are answered immediately, in the patient's own language, and turned into a real appointment against the practice's actual opening hours and existing bookings.
A review request goes out after the visit. Patients who are happy are pointed to Google; anyone unhappy is routed privately to the practice first, which is both better service and better reputation management.
Reminders before the appointment, a nudge to reconfirm, and a recall when a patient is due back. Freed slots are offered to a waitlist rather than left empty.
A missed call triggers an immediate message so the patient hears from the practice before they dial the next one on the list.
The database sits in Frankfurt. There is no transfer to the United States to assess, and no Standard Contractual Clauses needed for the record itself.
This is the question Irish practices ask first, so it is answered here rather than buried in a policy.
The database is in Frankfurt, Germany. Patient names, phone numbers, appointments, message history and consent records are stored there and nowhere else. It is hosted by Supabase, whose own data-processing terms sit behind ours.
Some services still operate outside the EEA. WhatsApp and Instagram messaging run through Meta, SMS through Twilio, and calendar sync and the AI replies through Google. Those transfers are covered by Standard Contractual Clauses. We say this plainly because the honest position is "the record is in the EU", not "nothing ever leaves the EU" — and a practice signing a DPA deserves the difference.
There is a real DPA, and it is public. Read it before signing up, along with the full list of sub-processors — what each one receives and where it processes it.
Worth being direct, so nobody buys the wrong thing.
In Frankfurt, Germany — inside the EU. It was previously hosted in the United States and was moved on 3 August 2026. The sub-processor list names every provider and where each one processes data.
Not for the database, because it does not leave the EEA. The messaging, calendar and AI providers do process outside the EEA and those transfers rely on SCCs, which is set out in section 13 of the DPA.
Yes. ChairFill sits in front of it — Google, messaging, booking, reminders and recall — and does not touch clinical records. Appointments sync to Google Calendar.
Widely, though not as dominantly as in southern Europe. ChairFill is not WhatsApp-only: the same AI receptionist answers Instagram DMs, website chat and SMS, so a practice is not betting on one channel.
Billing is currently in US dollars while euro billing is being built — we would rather say that than imply otherwise. Every practice gets its first 30 days with no card. See pricing.
The practice is. ChairFill is the processor and acts only on the practice's instructions, as set out in the DPA.
First 30 days, no card. If it does not bring patients in, you have lost nothing.
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